Email A Good Investment

Keep Email Off The Chopping Block

Email Marketing A Good Investment During Downturn
Keep Email Off The Chopping Block
This chart reflects an email dichotomy. It addresses the attitude toward email that marketers ascribe to their own organizations; it looks at it through the lens of how marketers view the ongoing effectiveness of email. There's an important difference. Those that see the effectiveness...


Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From a new and recently published Email Marketing Benchmark Guide, here's a timely chart for marketers. It says: Keep email off the chopping block.

Compare email to the ROI of other types of direct marketing:

Non-Email Internet marketing’s ROI was $19.94 for every dollar in 2008 – $19.97 projected in 2009. Catalog marketing was $7.28 in 2008 – $7.25 in 2009 Non-catalog direct marketing was $15.55 in 2008 – $15.50 in 2009 Those numbers were released in The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2008-2009 Edition from Direct Marketing Association.

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