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According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10% every year. That's 17 plus billion dollars during the holiday months alone. Most business owners are utilizing email marketing tactics to capture these visitors, and communicate with them.

A personalized email sent to the right recipient at the right time carrying just the right message, is a powerful tool toward converting prospect's into long-term customers. As the trust between seller and prospective buyer deepens over time, so should the relevance of your message. In turn, this will increase response rates and customer retention. The more relevant the message the higher the recipientís interest level will be.

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