Successful Email Marketing

Successful Email Marketing

The Three Elements of a Successful Emailing

1. Offer - Basically, your offer means, What are you going to give them and what are they going to give you?

In the most basic kind of offer, you are going to give them a product and they are going to give you money. You can make an offer more compelling by giving the customer a better deal, "Save $50.00," for example, or "buy one, get one free."

The offer is critical to the success of your email effort. You need to be crystal clear about what your offer is, and you need to be crystal clear in communicating it to your recipient.

2. List - Find a reliable opt-in email list owner or broker. Make sure you're dealing with a legitimate company with a good track record. Talk with them directly on the phone. Find out how each list was compiled. Make sure recipients were added to the list only with their explicit permission.

3. Creative - In advertising, "creative" refers to the concept, copy and design of an advertising piece. Most email advertising is sent out in plain text, so you can't do much with design. But good strategy and copywriting can make a big difference.

Give careful attention to these three elements of an emailing. If your effort falls short in any one of these three areas -- offer, list or creative -- you can expect a poor response.


The offer is critical to the success of your email effort. You need to be crystal-clear about what your offer is, and you need to be crystal-clear in communicating it to your recipient.

Focus your copy around your offer. In email, we recommend copy that it is brief and to the point. Make it interesting, compelling and personal. But no hyperbole, no hard-sell.


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